London · Open to product design internships · Available now

I design ways to make invisible value visible.

Product designer · 6 years at Alibaba on Ele.me, DingTalk and Freshippo

Currently pursuing an MA at Central Saint Martins, London.

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Résumé

01·COMMERCE & GROWTH

Value at a glance

Promotions, vouchers and checkout for one of China's largest food-delivery apps.

8 PATENTS · PROMOTION & CHECKOUT UI

02·SYSTEMS & CRAFT

Design that scales by rules

Design systems, icon families and colour formulas that let one design serve many campaigns.

3 CODEBASES - SCALABLE DESIGN

03·SENSING & AI

Making the invisible felt

Prototypes that turn forest risk, smell and ecological loss into something people can act on.

AREBYTE· LONDON DESIGN FESTIVAL

Making value visible

Framer design

Ele.me Cross-Platform Voucher Experience

One voucher journey across 3 platforms · 3 codebases → 1

Product

Commerce

Framer design

Ele.me Cross-Platform Voucher Experience

One voucher journey across 3 platforms · 3 codebases → 1

Product

Commerce

Framer design

Contextual Promotion System

A colour system that makes every bundle’s value obvious

Product

Growth

Framer design

Contextual Promotion System

A colour system that makes every bundle’s value obvious

Product

Growth

Framer design

Daily Specials

Making a deal feel like a deal

Product

Commerce

Framer design

Daily Specials

Making a deal feel like a deal

Product

Commerce

Framer design

DingTalk Annual Spring Launch

A launch system shipped in 18 days across four teams

Product

Design System

Framer design

DingTalk Annual Spring Launch

A launch system shipped in 18 days across four teams

Product

Design System

Framer design

Freshippo Mini Station

A brand that shows real food, not promises

Product

Brand Design

Framer design

Freshippo Mini Station

A brand that shows real food, not promises

Product

Brand Design

Making the invisible felt

Framer design

PHTAX

Turning invisible forest risk into where to act first

Framer design

PHTAX

Turning invisible forest risk into where to act first

Framer design

MECS System

A Future on Mars

Framer design

MECS System

A Future on Mars

Framer design

Acquaintance Circuit

Social connection through kinetic interaction

Framer design

Acquaintance Circuit

Social connection through kinetic interaction

Framer design

Herpower

VR for Empowerment

Framer design

Herpower

VR for Empowerment

Framer design

Conformity Compiler

Exploring Social Conformity

Framer design

Conformity Compiler

Exploring Social Conformity

Framer design

Maison Sonore

A wearable record player

Framer design

Maison Sonore

A wearable record player

Experience

Central Saint Martins

MA Narrative Environments

AI, sensing, ecology

Ele.me · Alibaba Group

UX Design Expert

Promotions · Vouchers · Checkout

DingTalk · Alibaba Group

Creative Designer

Brand Campaigns · Digital Experiences

Freshippo · Alibaba Group

Visual Designer

Brand Identity · Visual Systems